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2000-2001 Annual Report_1

 

PCPD 2000-2001 Annual Report
Privacy Commissioner's Overview

Introduction

This will be my fifth report since my appointment as Privacy Commissioner and covers the year from 1 April 2000 to 31 March 2001. It will also be my final report as I will be leaving the PCPD at the conclusion of my current contract.

Over the course of the year the PCPD witnessed many developments in personal data privacy both within Hong Kong and internationally. One of the greatest challenges comes from the continued expansion of Internet applications and the related growth of E-Business. Although the Internet has been heralded as one of the most significant developments of the past century its sheer popularity has brought with it a marked increase in the anxieties expressed by those who supply personal data online for transaction or information gathering purposes. In this respect Hong Kong is little different from the USA or Europe. It is simply a matter of time before we, in Hong Kong, begin to see the innocence of children and the gullibility of online shoppers and Web browsers being exposed to elements, some unscrupulous, determined to exploit personal data for a variety of purposes for which the consent of the individual has not been sought.

It is these challenges that have prompted the PCPD to be particularly active on issues relating to the Internet. The importance we have attached to E-Privacy has coincided with some high profile examples in Hong Kong, and around the world, of the vulnerability of networks to hacking and the unauthorised use of sensitive personal data. Incidents such as these make a strong case for continued vigilance and a re-assertion of the view that, given the pace of developments in the cyberworld, the protection of personal data privacy has never assumed greater urgency. We continue to educate the community that caution should be their watchword and that, for service providers, there is a very real need to maintain and upgrade privacy policies, protocols and compliance procedures to guarantee the integrity of personal data entrusted to them. It is the absence of comprehensive measures or guarantees that will continue, in the example of online shopping, to undermine consumer faith in service providers and vendors. Evidence from numerous surveys in Hong Kong indicate that, in spite of the level of household penetration of PC's and Internet access, online shopping amounts to a very small proportion of total consumer expenditure. This is testimony to the view that Internet users are both better informed about their personal data privacy rights and increasingly circumspect about releasing their personal data to third parties.

Our 2001 Opinion Survey is illuminating on this point. When respondents were asked whether the practice of Internet advertisers keeping track of their visits to different websites would bring "benefits greater than risks" or "risks greater than benefits" 7 out of 10 thought the risks would be greater than the benefits. One of the explanations for this finding is that respondents continue to be concerned about the level of control they exercise over their personal data once submitted online. Only when trust and confidence are seen to be the hallmarks of Internet based operations will consumers begin to supplement real world shopping with higher per capita levels of cyber shopping.

Over the course of the year we had the opportunity to comment upon two consultation papers from the Health and Welfare Bureau and the Hong Kong Monetary Authority that put forward proposals that would, if implemented, result in a significant proportion of the community having their personal data accessible to authorised third parties. Our submissions emphasized the personal data privacy issues of having large amounts of highly sensitive information available to a large number of authorised users. We will continue to monitor such developments and ensure that our representations to the public and private sector heighten awareness around personal data privacy. Ultimately we want our collective endeavours to permeate all levels of society and engender a privacy culture in those organisations that are repositories of personal data.


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